Most strategies lose
direction in execution.
Most strategies lose direction in execution.
We help you navigate to success.
Many organisations have a strategy but struggle to translate it into successful
execution. We help you bridge the gap between ambition and realisation. Our
vision is to help our clients turn insights into action, enabling successful and
sustainable strategic outcomes.
ABOUT US
CatalytIQ is a specialist strategic execution firm. We are practitioners first — leaders who have run real transformations in real organisations, not career consultants parachuted in with clever frameworks. For over 20 years, we’ve partnered with some of South Africa’s most respected organisations to close the gap between strategy and results. We immerse ourselves in your context, work alongside your teams, and leave your organisation stronger than we found it.
Andy Baxter
Founder & Director
Ilse Baxter
Managing Director
Helen Berry
Principal Consultant
Our focus is singular: helping you execute strategy with confidence.
OUR SERVICES
We work at the sharp end of
strategic execution.
Every engagement is designed to solve real
problems, build real capability, and deliver results
that stick.
Every engagement is designed to solve real
problems, build real capability, and deliver results that stick.
We achieve this through:
- A rigorous, no-nonsense, fact-driven approach
- Methods for driving strategic clarity
- Tools and techniques that support disciplined execution
- A strong focus on capability building
Business
Transformation
From strategy to results —
with discipline.
Many organisations have a strategy. Far fewer can execute it. We help you bridge that gap — from crystallising your strategy, understanding what it will take to execute, to building the alignment, plans, and practices that make delivery possible.
Business
Transformation
From strategy to results
— with discipline.
Many organisations have a strategy. Far fewer can execute it. We help you bridge that gap — from crystallising your strategy, understanding what it will take to execute, to building the alignment, plans, and practices that make delivery possible.
Insight, Diagnoses
& Advisory
Better decisions and confident
action start with insight.
We provide the rigorous insight foundation that makes confident, evidence-based action possible — whether you’re navigating a strategic inflection point, evaluating a major investment, or trying to understand why execution keeps falling short.
Insight,
Diagnoses &
Advisory
Better decisions and confident
action start with insight.
We provide the rigorous insight foundation that makes confident, evidence-based action possible — whether you’re navigating a strategic inflection point, evaluating a major investment, or trying to understand why execution keeps falling short.
Practical
Assurance
Independent oversight for
high-stakes initiatives.
When the cost of failure is high, you need more than internal assurance. We provide independent, coaching-style reviews of your execution environment — identifying issues that could derail delivery before it does and offering practical support to address them.
Practical
Assurance
Independent oversight for
high-stakes initiatives.
When the cost of failure is high, you need more than internal assurance. We provide independent, coaching-style reviews of your execution environment — identifying issues that could derail delivery before it does and offering practical support to address them.
Business
Transformation
From strategy to results — with discipline.
Many organisations have a strategy. Far fewer can execute it. We help you bridge that gap — from crystallising your strategy, understanding what it will take to execute, to building the alignment, plans, and practices that make delivery possible.
HOW WE WORK
- Diagnostic Insight — uncovering root causes, constraints, opportunities
and the real blockers to execution - Strategy to Blueprint — translating strategic intent into a clear,
actionable plan your teams can work from - Execution Support — building and managing roadmaps that keep
momentum and accountability intact - Capability Building — ensuring your organisation can sustain results
beyond our involvement
WHAT THIS DELIVERS
– Clarity on what your strategy actually demands
– Improved certainty in delivery timelines and costs
– A structured path from intent to execution
– Stronger leadership and governance of complex change
– Best in class execution support and oversight
– An organisation equipped to sustain what’s been built
Business
Transformation
From strategy to results — with discipline.
Many organisations have a strategy. Far fewer can execute it. We help you bridge that gap — from crystallising your strategy, understanding what it will take to execute, to building the alignment, plans, and practices that make delivery possible.
HOW WE WORK
- Diagnostic Insight — uncovering root causes, constraints, opportunities
and the real blockers to execution - Strategy to Blueprint — translating strategic intent into a clear,
actionable plan your teams can work from - Execution Support — building and managing roadmaps that keep
momentum and accountability intact - Capability Building — ensuring your organisation can sustain results
beyond our involvement
WHAT THIS DELIVERS
– Clarity on what your strategy actually demands
– Improved certainty in delivery timelines and costs
– A structured path from intent to execution
– Stronger leadership and governance of complex change
– Best in class execution support and oversight
– An organisation equipped to sustain what’s been built
Insight, Diagnoses &
Advisory
Better decisions and confident action start with better insight.
We provide the rigorous insight foundation that makes confident, evidence-based action possible — whether you’re navigating a strategic inflection point, evaluating a major investment, or trying to understand why execution keeps falling short.
HOW WE WORK
- Structured diagnostics — surfacing root causes, not symptoms
- Business cases — that hold up to scrutiny in any decision-making forum
- Advisory support — for high-stakes decisions, without the agenda
- Capability building — so insight becomes embedded, not permanently outsourced
WHAT THIS DELIVERS
– Clarity in complex or ambiguous situations
– Decisions grounded in evidence and experience
– Insight that leads to action — not reports that gather dust
Insight, Diagnoses &
Advisory
Better decisions and confident action start with better insight.
We provide the rigorous insight foundation that makes confident, evidence-based action possible — whether you’re navigating a strategic inflection point, evaluating a major investment, or trying to understand why execution keeps falling short.
HOW WE WORK
- Structured diagnostics — surfacing root causes, not symptoms
- Business cases — that hold up to scrutiny in any decision-making forum
- Advisory support — for high-stakes decisions, without the agenda
- Capability building — so insight becomes embedded, not permanently outsourced
WHAT THIS DELIVERS
– Clarity in complex or ambiguous situations
– Decisions grounded in evidence and experience
– Insight that leads to action — not reports that gather dust
Practical
Assurance
Independent oversight for high-stakes initiatives.
When the cost of failure is high, you need more than internal assurance. We provide independent, coaching-style reviews of your execution environment — identifying issues that could derail delivery before it does and offering practical support to address them.
HOW WE WORK
- Execution Environment Reviews — of governance, risk, and operational readiness
- Strategy Delivery Gap Reviews — identifying gaps, surfacing dependencies and risks that threaten strategic outcomes
- Actionable remediation — not just findings; practical guidance you can act on immediately to strengthen delivery confidence and reduce uncertainty
- Ongoing monitoring support — tracking progress, signaling risks to keep delivery on track as conditions change
- Knowledge transfer — ensuring that your leaders and teams are equipped with tools, frameworks, and ultimately the confidence to improve the prognosis for successful outcomes
WHAT THIS DELIVERS
– Reduced risk on critical initiatives
– Early warning on potential failures — before they become crises
– Greater stakeholder confidence and transparency through improved predictability
– Internal capability that outlasts our involvement
Practical
Assurance
Independent oversight for high-stakes initiatives.
When the cost of failure is high, you need more than internal assurance. We provide independent, coaching-style reviews of your execution environment — identifying issues that could derail delivery before it does and offering practical support to address them.
HOW WE WORK
- Execution Environment Reviews — of governance, risk, and operational readiness
- Strategy Delivery Gap Reviews — identifying gaps, surfacing dependencies and risks that threaten strategic outcomes
- Actionable remediation — not just findings; practical guidance you can act on immediately to strengthen delivery confidence and reduce uncertainty
- Ongoing monitoring support — tracking progress, signaling risks to keep delivery on track as conditions change
- Knowledge transfer — ensuring that your leaders and teams are equipped with tools, frameworks, and ultimately the confidence to improve the prognosis for successful outcomes
WHAT THIS DELIVERS
– Reduced risk on critical initiatives
– Early warning on potential failures — before they become crises
– Greater stakeholder confidence and transparency through improved predictability
– Internal capability that outlasts our involvement
OUR APPROACH
We don’t sell methodologies. We solve problems.
We’ve seen what happens when organisations act without insight — it’s costly and often damaging. We’ve also seen insight that never becomes action — it’s no more than expensive research. Our job is to connect all three: sharp insight, disciplined action, and embedded capability.
Every engagement starts with us immersing ourselves in your reality — your strategy, your constraints, your culture, your people. From there, we work with you (not at you) to develop solutions that are practical, actionable, and specific to your context.
Three things guide how we work:
1. Facts over assumptions, Insight into Action
Every recommendation is grounded in evidence. We call things as we see them, even when it’s uncomfortable.
2. Practical over theoretical
We build responses and solutions that can actually be executed within your context, not frameworks that look good in a boardroom and fall apart in the field.
3. Capability over dependency
We share our tools, frameworks, and thinking openly. Our goal is to make ourselves unnecessary.
In short, we combine deep experience, structured yet pragmatic methodologies, and open collaboration to help you not only succeed in the moment but thrive into the future.
WHY WORK WITH US
The consulting market is crowded,
Here’s what makes us different:
Our team has led and delivered complex transformations from the inside — not just advised on them. We understand what it takes to actually get things done in real organisations.
We immerse ourselves in your context, work with your teams, and hold ourselves accountable to your outcomes — not just our deliverables.
Every engagement is designed to build your internal capability. When we leave, you’re better equipped than when we arrived.
Our client relationships speak for themselves — many spanning years, not single projects.
CLIENTS
We have worked and sustained long-standing relationships with leaders across the following organisations:
Client List
We have worked and sustained long-standing
relationships leaders across the following
organisations:
- African Rainbow Life (Financial Services)
- ArcAqua (Eco Sanitisation)
- Asisa (Financial Services)
- Assupol (Financial Services)
- Blue Label Group (Telecoms)
- Discovery (Financial Services)
- Discovery Vitality (Financial Services)
- Liberty (Financial Services)
- Meerkat (Financial Services)
- MultiChoice (Media)
- Naspers (Media)
- Nedbank (Financial Services)
- Oceana (FMCG)
- Old Mutual Group (Financial Services)
- Omnia Holdings Limited ( Agriculture, Mining & Chemicals )
- OutWorx (BPO)
- SAOGA (Utilities)
- Sanlam (Financial Services)
- Sanlam Wealth (Financial Services)
- Stanlib (Financial Services)
- The Foshini Group (FMCG)
- Woolworths (FMCG)
INSIGHT IN ACTION
Read insights and commentaries on thought provoking topics and case studies that demonstrate how CatalytIQ has helped leading organisations adapt to significant organisational change.
Business Transformation
From strategy to results — with discipline.
Insights, Diagnostics & Advisory
Better decisions and confident action start with better insight.
Practical Assurance
Independent oversight for high-stake initiatives.
Ready To
Work With Us?
Let’s chat about how we can assist or partner with you: ilseb@catalytiq.com
Cape Town Office
PHYSICAL ADDRESS:
Century City Business Centre,
No 1 Bridgeway Road,
Bridgeways Precinct,
Century City,
Cape Town,
7441
PHONE: +27 21 202 2442
Sandton Office
PHYSICAL ADDRESS:
9th Floor,
Atrium on 5th Building,
5th Street,
Sandton,
2196
PHONE: +27 11 082 9849
BBBEE
Compliant
Level 2 compliant
CatalytIQ (Pty) Ltd Company Reg #2004/015481/07 VAT Reg No:4790241220 Directors : AW Baxter BA (Oxon) ACA, I Baxter MA (MALIC)
Photography by Sonder Design Agency. Designed by sonderdesignagency.com . Development by Fdesign.co.za – Copyright © 2026
Ready To
Work With Us?
Let’s chat about how we can assist or partner with you: ilseb@catalytiq.com
Cape Town Office
PHYSICAL ADDRESS:
Century City Business Centre,
No 1 Bridgeway Road,
Bridgeways Precinct,
Century City,
Cape Town,
7441
PHONE: +27 21 202 2442
Sandton Office
PHYSICAL ADDRESS:
9th Floor,
Atrium on 5th Building,
5th Street,
Sandton,
2196
PHONE: +27 11 082 9849
BBBEE
Compliant
Level 2 compliant
CatalytIQ (Pty) Ltd Company Reg #2004/015481/07 VAT Reg No:4790241220 Directors : AW Baxter BA (Oxon) ACA, I Baxter MA (MALIC)
Photography by Sonder Design Agency. Designed by sonderdesignagency.com . Development by Fdesign.co.za – Copyright © 2026